MYA FIRST HOLDING is an investment and strategic holding platform based in Casablanca Finance City, dedicated to building, structuring, and developing high-potential sector platforms across Africa and selected international corridors.
From Casablanca Finance City, MYA FIRST HOLDING develops a selective portfolio built around high-potential platforms, with an approach rooted in discipline, governance, and durable value creation.
MYA FIRST HOLDING positions itself as a strategic investor-operator focused on the mid-market segment, combining capital allocation with structuring, governance, and operational acceleration. The Group develops targeted sector platforms with the ambition of building a coherent, legible, and long-term value-creating portfolio.
Disciplined deployment of capital toward platforms with structural long-term potential.
Implementing robust frameworks and reporting standards across all portfolio platforms.
Building readable, scalable, and governable platform architectures from the ground up.
Supporting leadership teams in execution, growth, and value creation initiatives.
We focus on situations where an active shareholder can contribute meaningfully to platform development through strategic structuring, institutional governance, and disciplined execution.
Structuring capital and debt solutions adapted to each platform's stage, structure, and strategic objectives.
Implementing robust governance and reporting standards that build institutional credibility and operational discipline.
Supporting leadership teams in execution, growth structuring, and the sustained development of operational capacity.
Building platforms connected to regional and international flows, with priority given to African corridors and strategic international axes.
A selective portfolio structured around targeted platforms at different stages of maturity.
Focused on international trade and strategic corridor structuring linking Africa, Morocco, and Asia, with particular attention to bauxite and selected strategic minerals.
Dedicated to B2B technology and SaaS solutions supporting the digital transformation of SMEs and selected larger organizations across Africa and the Middle East.
Focused on premium hospitality and lifestyle concepts built around contemporary urban experience, design, and elevated service.
Dedicated to initiatives in nutrition, supplements, and health & lifestyle categories with international market potential.
Morocco serves as the Group's governance, coordination, and regional influence hub. MYA FIRST HOLDING prioritizes Africa while integrating selective expansion routes toward the Middle East, Asia, and selected Western markets.
Morocco serves as the Group's primary governance, coordination, and regional influence hub.
Sub-Saharan and North Africa remain the Group's primary strategic priority and market focus.
Middle East · Asia · Europe · United Kingdom · United States
Identifying opportunities aligned with durable value creation, structural market potential, and a capacity for institutional governance.
Building readable, governable, and scalable platform architectures with the right capital structure and operational foundation.
Strengthening management, reporting, and execution standards to ensure each platform operates with institutional discipline.
Supporting selective, credible, and disciplined growth across platforms and corridors, with a long-term value creation horizon.
From Casablanca Finance City, MYA FIRST HOLDING aims to build a portfolio of sector platforms combining strategic discipline, execution quality, and regional ambition. The Group favors structured growth rooted in substance, selectivity, and durability.
For institutional inquiries, strategic partnerships, or corporate contact, please reach out to MYA FIRST HOLDING.
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